"touch allows the brain to reach a deeper level of engagement"
In a progressively electronic world we are seeing a major return to more traditional forms of communication, especially within marketing. Studies show we form a deeper relationship with physical over digital and the tactile, impactful (and permanent) nature of printed collateral can prove to be much more memorable than an email or tweet.
Consider how you usually receive letters and printed matter - in an envelope! Often an afterthought in the process, it’s easy to underestimate the power of the envelope. But this is your first impression - your shop window, a gift wrap for the contents and it’s your chance to excite, inform and evoke emotion of the recipient.
A well-chosen envelope can be a very powerful tool in your marketing mix. Our Envelope Education guide allows you to carefully consider every aspect of the envelope and choose wisely for that perfect first impression.
Anatomy of an Envelope
The envelope is constructed of 9 key parts. Discover them all here.
Wallet or pocket? Which opening style do you need?
Envelope Flap Styles
There are 3 main things to consider when selecting the right flap - security, style & insertion.
From traditional 'lick & stick' gummed closure to specialist String & Washer. Find the perfect seal for your envelope.