How can custom printing make your brand stand out?
In the fast-paced, competitive world of marketing, every element of communication plays a role in capturing people’s attention and shaping brand perception, including something as simple as an envelope.
Whether you’re running a print campaign or sending invitations to a brand launch, custom printing can help enhance professionalism and define your brand’s identity.
This article discusses the power of custom printing and how you can leave a lasting impression on your customers.
The Power of Custom Printed Envelopes
Custom printing refers to the process of applying logos, colours, messaging and finishes to envelopes, transforming them from plain packaging to an extension of a brand’s identity.
A study revealed that 70% of consumers are more likely to open a personalised printed envelope rather than a generic, bland one. Overall, branded envelopes and packaging are 80% more likely to be opened by your target audience than regular envelopes.
Why Printed Envelopes Stand Out
Envelopes are the first touchpoint your audience has with your brand - they capture attention and set the tone before the contents are revealed.
Below are some of the key impacts which custom printed envelopes have on your audience:
- Increased curiosity: In a pile of white or manilla envelopes, you want yours to stand out. Opting for a brighter colour or printed logo will make yours stand out from the crowd, encouraging recipients to open it straight away.
- Emotional connection: Creative designs, textures, or messages can evoke feelings such as excitement, nostalgia, or exclusivity. This emotional response makes the experience of receiving mail more memorable.
- Trust and professionalism: A custom-printed envelope shows attention to detail and quality. It suggests that what’s inside is equally exciting and professional, which helps build trust and authority.
- Brand recognition: Branded envelopes reinforce your identity the moment they’re posted through a letterbox. Consistent use of logos, colours, and typography ensures your brand is instantly recognisable.
Key features to consider when designing custom envelopes
Custom envelopes are more than just a way to deliver documents, they act as a valuable extension of your brand identity. By incorporating design, colour, and finishing touches, they help your business stand out while creating a professional first impression.
When customising an envelope, it’s essential to consider its key features and how you can use these to enhance its look and feel.
Key features to consider include:
- Envelope size
- Recipients address
- Return address
- Windows
- Interior printing
Types of Print Finishes
From simple single-colour prints to full-colour designs or specialist finishes like foiling and embossing, there are various ways to customise envelopes through printing and meet your brand goals.
Standard Print Methods
- Digital printing: Ideal for short runs and full-colour designs.
- Litho printing: Best for multi-coloured designs.
- Flexo printing: A cost-effective solution for simple designs and limited colours.
Premium Finishes
- Foil printing: Adds a metallic, eye-catching finish for premium impact.
- Embossing & debossing: Creates a tactile, textured effect that adds depth.
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Spot UV: Highlights specific areas with a glossy finish for contrast.
Additional Options
- Inside printing: From security patterns to branded interiors for extra detail.
Read our blog about the different custom printing options that we offer at All Colour today.
Custom Printing with All Colour
At All Colour Envelopes, we follow an easy 4-step process to ensure we deliver personalised perfection every time.
With over 1,000 different envelopes to choose from, in different colours, sizes, textures, and paper thicknesses, your print design is only limited by your imagination.
Discuss custom printing with our team today to see how we can make your brand stand out.
