The importance of colour is often underestimated. The automatic thought process linked to different colours can be very powerful, with perceptions and assumptions made without even realising. Subconsciously certain colours evoke moods and emotions and with the knowledge of this you can step-up your business tenfold – from your company logo, to giving that marketing campaign a boost, to motivating staff! Use our Colour Psychology Chart below as an ‘emotion guide’ to assist choices:
Colour Influence in Everyday Life
We are constantly influenced by colour in day-to-day life, from the colour of the walls in your home or office to the clothes that we wear. The colours, shades and tones around us are playing a massive part in our emotions and mood. A room furnished in soft colours can be calming, while the same room furnished in bright, vivid colours can be stimulating. It’s worth noting that not only visual senses are affected - colour has a big play in both taste and smell too! The crossover between the sensory pathways of vision, taste and smell are all linked. For example, the colour grey
has been found to evoke the smell sensation of smokiness, while colours around the green
range can evoke taste sensations of sourness. Take a look at the 2 plates of food below – which excites you more and seems more appetising?
The vibrant, colourful dish seems much more inviting than the plainer option and so we are naturally drawn to it - that's the power of colour psychology
Using Colour Psychology To Give Your Business an Edge
Choosing the right colour for your branding or campaign can have amazing impact. Whether you are looking to evoke feelings of trust, power, fun or mystery to your customers, this can all be achieved without a single word being spoken, purely through the power of colour. A recent study titled “The Impact of Colour on Marketing” found that a massive 90% of snap judgements about products are based on colour alone! With the knowledge of how colour makes us feel, let’s take a look at some other examples in everyday life. Large, well established company logos are a perfect example.
You can take this information a step further also by looking at shades and tints. Studies have shown that men tend to prefer bright, vibrant
colours while women seem to prefer softer colours, such as pastel
Choosing a colour and shade that suits your product and customer can have a very positive outcome on sales and response rates.
The Power of Coloured Envelopes
Choosing colour to suit your product and target audience can really make a difference, whether designing a company logo, colour scheme for a campaign, staff uniform or of course stationery – and naturally that includes envelopes
. Just as before we mentioned that a bright, colourful plate of food appears more appetising than a dull bland one, this theory carries over. You’ll often see us quoting that a coloured envelope is 9x more likely to be opened than a white one
. This is no random statistic - with the science and proof of all mentioned so far, this makes absolute logical sense. Take a look at the image below. Which envelope is likely to interest you the most, without any knowledge of contents?
Most likely you chose the yellow
or black envelope
. The plainer white and manilla envelopes are automatically assumed to contain something ordinary or unwanted (such as a bill!). Do you want your customers to be excited at the prospect of opening your mailing? Do you want them to pay attention to your posting ahead of others? The answer has to be a resounding yes, so the obvious solution is a coloured envelope
! Convinced? We stock a range of every colour envelope you can imagine – feel free to browse our options by colour from the links below: Red Envelopes >> Blue Envelopes >> Black Envelopes >> Yellow Envelopes >> Green Envelopes >> Orange Envelopes >> Purple Envelopes >> Pink Envelopes >> Grey Envelopes >> Silver Envelopes >> Gold Envelopes >>
Or for more advice please email firstname.lastname@example.org
or call 01273 486026 – we’ll be happy to help.