Pantone have announced their colour of the year for 2020 and the timeless, calm Classic Blue (PANTONE 19-4052) is the shade! What do you think?

Many industries take inspiration from the Pantone Colour of the Year, so this simple and elegant hue will likely influx your life over the next 12 months – from fashion to interior design, graphics and advertising to product packaging.

 

What Pantone say about their Colour of the Year 2020

Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

How is the Pantone Colour of the Year chosen?

The Pantone Institute carefully research, study and analyse worldwide trends and influences to select the perfect colour to represents the year ahead. All walks of life are explored – art, fashion, design, film plus socio-economic conditions, lifestyles, technology etc. Anything that captures worldwide attention will play a part in the decision process for Colour of the Year.

Should I choose envelopes to compliment the Pantone Colour of the Year?

The Pantone Colour of the Year is very influential and we predict a general trend towards shades of blue following the announcement of the 2020 shade Classic Blue.

Choosing a trendy, popular colour for your envelopes can have huge benefits - creating an impression you are current and 'with the times' plus increasing engagement and open rates. Why not browse some of our great selections from our blue envelopes to find a shade perfect for your campaign!

 

some great selections of our own from our blue colour palette.