The 2018 Pantone Colour of the Year has been revealed as ULTRA VIOLET and we think it's simply fabulous. A dramatic and striking shade, Pantone 18-3838 has been described as "inventive and imaginative" with Pantone stating "Ultra Violet lights the way to what is yet to come".
Legend of music and kings of colour combine as Pantone award Prince his very own standardised custom colour, to represent and honour him as an International icon. For Prince, it could be no other colour than purple. His association to the colour, was of course enthused by his 1984 film and iconic song Purple Rain. Forever from that point, the music legend was associated with the colour purple.
