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Pantone

  • Pantone Colour of the Year 2018

    The 2018 Pantone Colour of the Year has been revealed as ULTRA VIOLET and we think it's simply fabulous.

    A dramatic and striking shade, Pantone 18-3838 has been described as "inventive and imaginative" with Pantone stating "Ultra Violet lights the way to what is yet to come".

    Pantone colour of the year 2018

    Following the fresh and natural Greenery 15-0343 of the 2017 Colour of the Year, the positive and vibrant vibe of Ultra Violet is a real burst of energy.

    Pantone have described their colour choice as "a dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future."

    Pantone colour of the year history

    Historically, the Pantone Colour of the Year has had huge influence in design and fashion trends throughout the forthcoming year and we think Ultra Violet will continue in line and we predict a surge in all things vibrant purple for 2018.

    Read the full article from Pantone here >>

    Want to get ahead of the game? Why not try Purple Envelopes for your next mailing.

  • Pantone Award Music Legend Prince His Own Shade of Purple

    Legend of music and kings of colour combine as Pantone award Prince his very own standardised custom colour, to represent and honour him as an International icon.

    For Prince, it could be no other colour than purple. His association to the colour, was of course enthused by his 1984 film and iconic song Purple Rain. Forever from that point, the music legend was associated with the colour purple.

    Prince Pantone Purple

    Pantone have additionally represented the purple hue with his 'Love Symbol' which was inspired by his custom-made Yamaha piano, naming the new Pantone shade  ‘Love Symbol #2’

    Troy Carter, Entertainment Advisor to Prince’s Estate has said “The colour purple was synonymous with who Prince was and always will be. This is an incredible way for his legacy to live on forever.”

  • Spring Trends & Why Yellow Envelopes ROCK!

    It may not seem like Spring is quite on the way yet from the weather, but mid-February is key time for organising your Spring mailing. Muted and pastel colour shades are huge this year and with the recent release of the Pantone Spring 2016 Colour Report, all eyes are on colour trends!

    Pastel Envelopes

    Pastel envelopes colour palette

    Take inspiration and choose one of our stunning Pastel Envelopes - a colour palette that's on trend for the season, packaged up in beautiful high quality 120gsm paper. The perfect outer to your Spring marketing material.

    If you're unsure which gorgeous shade to choose, our top tip is YELLOW. Scroll down to find out why....

    yellow envelopes get the best response rates

    GO YELLOW! Combine the colour trend of the season with our proven 'top tip' for colour choice and you're on to a sure fire winner.

    We undertake regular split testing of our coloured envelopes and monitor response rates. A YELLOW COLOURED ENVELOPE has proven time and time again to give the best response rates against other colours in direct mail campaigns.

    Choose our stunning Sunlight Yellow Envelopes for ultimate success this Spring!
    #MarketingTip

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