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Colour

  • Colour Trend Alert: Vibrant Rebellion

    Autumn may be upon us with darker evenings and grey skies, but the world of colour, fashion and art is rebelling against the season with the VIBRANT REBELLION trend providing a burst of uplifting vibrant multi-coloured palettes.

    Pantone present the VIBRANT REBELLION trend as a reflection of the times “sharing a belief that the future is theirs to design, young people are feeling empowered to create change. Demonstrating resilient hope and creativity, they are blending informed storytelling with playful, inclusive campaigns to get their message across.”

    Pantone Vibrant Rebellion Palette

    The PANTONE palette to support the trend includes Rosin, Poppy Red, Hot Pink, Marine Green, Maize, Amparo Blue and Lavender Aura.

    “Kitsch becomes cool as folk crafts experience a colorful, youthful update with an “embellished everything” approach.”

    A fabulous festival of colours, graphics and patterns, the Vibrant Rebellion trend is a burst of positivity.

    All Colour Envelopes Vibrant Rebellion Trend Palette

    Why not join the celebration of colour that 'Vibrant Rebellion' brings. Our coloured peel & seal envelopes are available in a spectrum of colours that complement the trend.  Click here to browse.

  • Pantone Colour of the Year 2018

    The 2018 Pantone Colour of the Year has been revealed as ULTRA VIOLET and we think it's simply fabulous.

    A dramatic and striking shade, Pantone 18-3838 has been described as "inventive and imaginative" with Pantone stating "Ultra Violet lights the way to what is yet to come".

    Pantone colour of the year 2018

    Following the fresh and natural Greenery 15-0343 of the 2017 Colour of the Year, the positive and vibrant vibe of Ultra Violet is a real burst of energy.

    Pantone have described their colour choice as "a dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future."

    Pantone colour of the year history

    Historically, the Pantone Colour of the Year has had huge influence in design and fashion trends throughout the forthcoming year and we think Ultra Violet will continue in line and we predict a surge in all things vibrant purple for 2018.

    Read the full article from Pantone here >>

    Want to get ahead of the game? Why not try Purple Envelopes for your next mailing.

  • Pantone Award Music Legend Prince His Own Shade of Purple

    Legend of music and kings of colour combine as Pantone award Prince his very own standardised custom colour, to represent and honour him as an International icon.

    For Prince, it could be no other colour than purple. His association to the colour, was of course enthused by his 1984 film and iconic song Purple Rain. Forever from that point, the music legend was associated with the colour purple.

    Prince Pantone Purple

    Pantone have additionally represented the purple hue with his 'Love Symbol' which was inspired by his custom-made Yamaha piano, naming the new Pantone shade  ‘Love Symbol #2’

    Troy Carter, Entertainment Advisor to Prince’s Estate has said “The colour purple was synonymous with who Prince was and always will be. This is an incredible way for his legacy to live on forever.”

  • How Colour Psychology Can Give Your Business an Edge

    The importance of colour is often underestimated. The automatic thought process linked to different colours can be very powerful, with perceptions and assumptions made without even realising.

    Subconsciously certain colours evoke moods and emotions and with the knowledge of this you can step-up your business tenfold – from your company logo, to giving that marketing campaign a boost, to motivating staff!

    Use our Colour Psychology Chart below as an ‘emotion guide’ to assist choices:

    psychology of colour

    Colour Influence in Everyday Life

    We are constantly influenced by colour in day-to-day life, from the colour of the walls in your home or office to the clothes that we wear. The colours, shades and tones around us are playing a massive part in our emotions and mood. A room furnished in soft colours can be calming, while the same room furnished in bright, vivid colours can be stimulating.

    It’s worth noting that not only visual senses are affected - colour has a big play in both taste and smell too! The crossover between the sensory pathways of vision, taste and smell are all linked. For example, the colour grey has been found to evoke the smell sensation of smokiness, while colours around the green / yellow range can evoke taste sensations of sourness.

    Take a look at the 2 plates of food below – which excites you more and seems more appetising?

    Colour influence on food

    The vibrant, colourful dish seems much more inviting than the plainer option and so we are naturally drawn to it - that's the power of colour psychology.

    Using Colour Psychology To Give Your Business an Edge

    Choosing the right colour for your branding or campaign can have amazing impact. Whether you are looking to evoke feelings of trust, power, fun or mystery to your customers, this can all be achieved without a single word being spoken, purely through the power of colour. A recent study titled “The Impact of Colour on Marketing” found that a massive 90% of snap judgements about products are based on colour alone!

    With the knowledge of how colour makes us feel, let’s take a look at some other examples in everyday life. Large, well established company logos are a perfect example.

    colour psychology in logos

    You can take this information a step further also by looking at shades and tints. Studies have shown that men tend to prefer bright, vibrant colours while women seem to prefer softer colours, such as pastel shades.

    COLOUR PREFERENCE BY GENDER

    Choosing a colour and shade that suits your product and customer can have a very positive outcome on sales and response rates.

    The Power of Coloured Envelopes

    Choosing colour to suit your product and target audience can really make a difference, whether designing a company logo, colour scheme for a campaign, staff uniform or of course stationery – and naturally that includes envelopes.

    Just as before we mentioned that a bright, colourful plate of food appears more appetising than a dull bland one, this theory carries over. You’ll often see us quoting that a coloured envelope is 9x more likely to be opened than a white one. This is no random statistic - with the science and proof of all mentioned so far, this makes absolute logical sense.

    Take a look at the image below. Which envelope is likely to interest you the most, without any knowledge of contents?

    Envelopes on doormat

    Most likely you chose the yellow, pink or black envelope. The plainer white and manilla envelopes are automatically assumed to contain something ordinary or unwanted (such as a bill!).

    Do you want your customers to be excited at the prospect of opening your mailing? Do you want them to pay attention to your posting ahead of others? The answer has to be a resounding yes, so the obvious solution is a coloured envelope!

    Convinced? We stock a range of every colour envelope you can imagine – feel free to browse our options by colour from the links below:

    Red Envelopes >>
    Blue Envelopes >>
    Black Envelopes >>
    Yellow Envelopes >>
    Green Envelopes >>
    Orange Envelopes >>
    Purple Envelopes >>
    Pink Envelopes >>
    Grey Envelopes >>
    Silver Envelopes >>
    Gold Envelopes >>

    Or for more advice please email info@allcolourenvelopes.co.uk or call 01273 486026 – we’ll be happy to help.

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