The 2018 Pantone Colour of the Year has been revealed as ULTRA VIOLET and we think it's simply fabulous.
A dramatic and striking shade, Pantone 18-3838 has been described as "inventive and imaginative" with Pantone stating "Ultra Violet lights the way to what is yet to come".
Following the fresh and natural Greenery 15-0343 of the 2017 Colour of the Year, the positive and vibrant vibe of Ultra Violet is a real burst of energy.
Pantone have described their colour choice as "a dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future."
Historically, the Pantone Colour of the Year has had huge influence in design and fashion trends throughout the forthcoming year and we think Ultra Violet will continue in line and we predict a surge in all things vibrant purple for 2018.
Read the full article from Pantone here >>
Want to get ahead of the game? Why not try Purple Envelopes for your next mailing.