It’s a competitive world out there and we’re all in business for the same reasons – to make money. While every company has a different approach to their day-to-day life, the end target is the same – increase sales to make more money. Marketing and promotion play a key part in achieving this.
We’re living in a digital age, so an email or online promotion may seem the obvious way to go, but is it the most effective? Email marketing has it’s place, there’s no doubt about that, but direct mail marketing has so many advantages:
• Significantly better response rates when approaching new customers
• Recipients feel more valued - receiving a letter made 57% of people feel valued (as opposed to just 17% receiving an email)
• You appear more trustworthy – 25% of consumers consider direct mail more trustworthy than email offers
• You’re more likely to be remembered - 80% of adults keep some mail sent to them by companies in the last 4 weeks
• You’ll get shared - 23% of all mail gets passed round the household
• Higher delivery rate – around 50% of all emails end up in a ‘spam’ folder, while only 5% of direct mail is un-deliverable!
Let’s take this a step further. You’re probably thinking ‘how can I get the best results from my direct mailing?’ You can have the most fantastic leaflet, letter, brochure or promotion on offer, but if your recipient doesn’t open that envelope to see it, then it’s completely wasted.
So, which is the best envelope to use for direct mailing? A coloured envelope is 9 times more likely to be opened than a plain white one. So you could choose a colour of envelope to match your brand (perhaps a subtle yet intriguing grey envelope), product or quite simply the time of year (such as red for Valentines Day, or green envelopes at Xmas), instantly improving your open rate 9-fold - wow! Or you could take a cheeky little tip from us and go for a bright yellow envelope. In split testing, our Canary Yellow Envelopes had significantly higher response rates than any other colour tested!
Let’s look outside the ‘promotion’ box for a moment. Branding and packaging is equally as important. Think back to the last few items you received in the mail – do you recall clearly each letter that arrived in a white window envelope? Or every package in a plain manilla brown box? Probably not!
Now, if you’d received a bright, shiny metallic purple bubble bag or, say a cow print envelope, would you remember this? Definitely! You’d remember the company, probably feel a bit special, most likely tell your friends and certainly be more likely to re-order.
You’ve heard the statistic that a happy customer tells 3 friends. Well, an impressed customer tells a lot more than 3! They seem to tell their entire Twitter and Facebook feed (so potentially thousands), as many of our customers have reported back to us. Wowed by that bright yellow gloss bubble envelope or shiny purple foil bag, recipients love to photograph their unexpected beautiful packaging – then upload, tag and share with the world! You can’t buy advertising like that.
Don't forget to consider envelope size too. Standard sizes like DL envelopes, C5 envelopes and C4 envelopes are all available in colour format, but the cost of postage varies on size. First point is to choose your contents, then envelope colour, then envelope size! If you need a little assistance with envelope sizing then check out our handy envelope size guide.
Whatever your mailing, if you want to get opened, create an impression, be remembered and make your customers feel that extra bit special, then it’s all about coloured envelopes!
Call 01273 486026 or head to www.allcolourenvelopes.co.uk to view an extensive product range, prices and more info.