All Colour Envelopes Blog

Thought envelopes were boring? Think again!

  • We're having a clean up....

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    Ahead of the forthcoming GDPR regulations we're having a clean up of our email database. If you're already on our mailing list, come and re-subscribe... if you're not on our mailing list then come join the fun - there's some pretty sweet perks!

    Win a £50 Amazon Voucher Every Month*

    Everyone on the new All Colour Envelopes mailing list will be automatically entered into a monthly prize draw to win a £50 Amazon UK voucher. EVERY. SINGLE. MONTH. The longer you’re on the list, the more chances you have to win!

    10% Off Your Next Order*

    As soon as you subscribe you’ll get a discount code giving you 10% off your next order, to use online at www.allcolourenvelopes.co.uk

    * Please note discount cannot be used in conjunction with any other offer or discount

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    TERMS & CONDITIONS

    £50 Amazon Voucher Prize Draw: All email addresses subscribed to the mailing list on the day of the prize draw will be eligible entries. One member of the mailing list will be picked at random per month to win a £50 Amazon UK voucher. We will notify the winner by email. The prize draw will run once a month for a minimum period of 6 months, after which period we reserve the right to end the competition.

    10% off your next order: Upon subscription you will be immediately redirected to a page to display your discount code. You may use this discount code one time only for 10% off items on www.allcolourenvelopes.co.uk website. Discount excludes sale items. Discount code is valid for online orders only. We reserve the right to expire the discount code at any time.

     

  • GDPR & Direct Marketing Made Simple

    In May this year the data protection regulations are set to change and we all need to be prepared. If you haven’t heard about GDPR yet, it’s time to get clued up. The enforcement date is fast approaching and will almost certainly mean some changes to your business and the way you hold and handle data.

    One of the big talking points of the General Data Protection Regulation (GDPR) is the implication on the marketing landscape and in particular email marketing. The whole transcript is pretty hefty. Put a decent amount of time aside and read it in full on the ICO website here. In the meantime, here’s an overview of how GDPR will affect you in terms of direct marketing.

     

    What is GDPR?

    GDPR stands for General Data Protection Regulation and this will replace the 1998 UK Data Protection Act. The transcript was published in back in May 2016, but the actual enforcement date is 25th May this year (2018).

    It’s is all about protecting personal data. This could be anything that identifies an individual - their email address, their IP address, cookie data, postal address stored digitally. Not just written data either – think CCTV images and all those phone calls that are ‘recorded for training purposes’.

    The EU’s new privacy data protection regulations are designed to create constancy in the way personal data is handled across the whole EU. Currently the rules in place can be interpreted differently by each country, so the introduction of GDPR means tighter, but more consistent rules.

     

    Will GDPR affect my business?

    Almost certainly yes. GDPR applies to all businesses and organisations established in the EU, or that offer goods/services to those in the EU.

    You’ll need to look at how you collect and store all forms of personal data going forward, but also address your existing databases to ensure they meets the new regulations.

     

    What if I don’t stick to the rules?

    GDPR rules are legal regulations (not guidelines) this means they are enforceable by law and there are some pretty savage fines in the pipeline for those who don’t adhere!

    Historic data breaches have resulted in costly fines. Honda was fined £13,000 by ICO for sending emails clarifying whether customers wanted to receive marketing, while supermarket Morrisons was fined £10,500 for sending 131,000 emails to people who had already opted-out.

    These fines pale in comparison to the potential bill for GDPR non-compliance. You’d be looking at a fine of up to 20 Million Euros, or 4% of your brands total global annual turnover (whichever is higher). Ouch!

     

    How will GDPR affect email marketing?

    In terms of email marketing, contacts on your list must have given permission for you to hold their information. In addition you must be able to provide sufficient proof of this consent, or you won’t be able to email them anymore.

    So, you’ll need to look at your existing database and also how you collect data going forward. The key factor is consent and email marketing lists will be strictly opt-in only.

    Consent & GDPR

    The ICO published a draft article for guidance. There are seven main changes in the article that marketers need to consider in regards to data:

    Unbundled: asking for consent should be separate from other terms and conditions so individuals are clear what they consenting to. Consent should not be a pre-condition of signing up to a service unless it is necessary for that service.

    Active opt-in: the GDPR makes it clear in the recitals that pre-ticked boxes are not a valid form of consent. Clear opt-in boxes should be used.

    Granular: where there are various different types of data processing that may occur, allow for separate consent as much as possible. The ICO want organisations to be as granular as possible which means giving consumers more control over what they're consenting to.

    Named: always tell individuals who your organisation is and name any third parties that the data will be shared with. The draft ICO guidance states that terms like 'we will only share your data with other men's clothing retailers' are not specific enough. The individual organisations the data will be shared with need to be named.

    Documented: maintain records of the consents you have. Record the following information: what the individual has consented to; what they were told at the time; and the method of consent.

    Easy to withdraw: individuals should be easily able to withdraw their consent. Organisations must put in place simple and fast methods for withdrawing consent. Tell individuals about their right to withdraw consent.

    No imbalance in the relationship: This point is less relevant for marketing but consent should be freely given and where this is a power imbalance between an organisation and an individual this will be hard to achieve. For example, the relationship between an employer and employee is an obvious power imbalance.

    You can read the full draft article here.

    Interestingly, GDPR applies to personal data, so technically if your database contains generic based email addresses, such as info@ or webmaster@ then you will still be able to contact freely. If the email address makes in individual personally identifiable, such as victoria@ or justin.credible@ then rules will apply.

     

    How will GDPR affect postal marketing?

    The implications of GDPR on postal marketing are somewhat less complicated. While you will need to act responsibly and check the Mail Preference Service (MPS) to ensure an individual has not opted-out of marketing material by post, you CAN send direct marketing by post to people on your database, unless they have specified they do not wish for you to do so.

     

    How will this affect marketing trends?

    There has already been a recent surge in postal Direct Mail marketing and it is thought that this is in anticipation of the forthcoming GDPR regulations. Business gurus are predicting a decrease in email marketing in favour of postal marketing as a result of these regulations.

    Last year pub chain Wetherspoon made an epic decision to delete their entire email database of almost 700,000 subscribers. An email was sent to customers (copy below) in which they stated “Many companies use e-mail to promote themselves, but we don’t want to take this approach” “Our database of customers’ e-mail addresses, including yours, will be securely deleted”.

    In reference to this move a spokesperson for the chain told “following our data breach in December 2015 we have been reviewing all the data we hold and looking to minimise.”

    “We felt, on balance, that we would rather not hold even email addresses for customers. The less customer information we have, which now is almost none, then the less risk associated with data.”

    Although not directly referenced, forthcoming GDPR regulations are almost certain to have had influence.

    Could it be that they felt potential fall-out of getting email marketing wrong under GDPR would outweigh the benefits? Or perhaps just easier to delete and start from scratch than to clean up existing data?

    It is thought that other major brands will follow in the footsteps of Weatherspoon, but don’t panic - email marketing will remain relevant. Be wise and clean your email marketing lists, ensure information adheres to the regulations and yes you’ll end up with a smaller list, but certainly a highly engaged (and highly converting) one – fantastic!

    It’s going to be much trickier to expand your marketing list though, so to gain new business it does make sense to look at postal marketing as an option.

     

    Any tips for Direct Mail?

    We’ve been championing direct mail for many years now. The envelope is the first thing a customer sees and we’re pretty clued up about envelopes.

    Here are a few top tips & facts that can help you get the most out of a direct mail campaign:

    • A coloured envelope far more likely to be opened than a white one
    • In split testing, we found that YELLOW ENVELOPES give the highest open rates
    • A handwritten address and actual stamp (rather than a franked one) will improve open rates even further

    For more direct mail tips? Be sure to follow us on Twitter

    Want to try coloured envelopes for your direct marketing campaign? Click here to browse, or call 01273 486026 for some advice.

     

     

  • Discounted Envelopes - Flash Offer

     

    This offer has now EXPIRED, sorry

     


     

    FLASH OFFER - A massive 20% off EVERYTHING at All Colour Envelopes until 2pm on Friday 9th February 2018. NO DISCOUNT CODE NEEDED as they discounted prices will be applied to the website!

    This is your chance to stock up on coloured envelopes, bubble bags, foil bags and mailers at a hugely discounted rate.

    20% off at All Colour Envelopes

    What's included? In short - EVERYTHING. That's all coloured envelopes, black envelopes, business envelopes, metallic bubble bags, coloured bubble bags, coloured padded mailers, white padded mailers, matt and metallic foil bags - THE LOT!

    Anything excluded? Our sale/clearance lines are excluded from the offer. They already have a whopping discount!

    Why are you still reading this? Time is running out to get your discounted envelopes.... head to the homepage to start browsing www.allcolourenvelopes.co.uk


    Offer Terms & Conditions: 20% discount already applied online - no need to enter discount code (we like to make things easy). Offer applies to all items advertised online at www.allcolourenvelopes.co.uk, excluding items already discounted in the 'SALE' category. Offer ends at 2pm on Friday 9th February 2018. Discount applies to online purchases only and cannot be used in conjunction with any other discount offer. We reserve the right to withdraw this offer at any time.


     

  • Which envelope should I use for cheap postage?

    postbox

    Do you want to know which envelope is best to use to ensure cheap postage? You're not alone - this is a question we get asked a lot!

    You may be like many of our savvy customers who want to keep postage costs a low as possible. Something as simple as choosing a slightly smaller envelope can take you from a parcel rate to letter rate, saving significantly per item sent! Obvious, yes – but not always the first thing people consider when planning a mailing. Quite often the envelope contents are designed, printed and produced ahead of the envelope decision and this can cost a business thousands in unnecessary expense.

    Whether it's a direct mail campaign, large scale mailing or general business post, by saving a even a few pence per item sent can make a huge difference over a year.

    The cheapest way to send mail in the UK is by Royal Mail 2nd Class Letter Post. A 2nd class standard letter stamp costs 56p. To use this mail format, your envelope must be within the following limits when filled and sealed ready to post:

    Standard Letter Post

    • Envelope Maximum Dimensions = 240mm x 165mm (24cm x 16.5cm)
    • Envelope Maximum Thickness = 5mm (0.5cm)
    • Envelope Maximum Weight = 100g

    The following standard envelope sizes are all suitable for standard letter post:

    C5 size envelopes are the largest standard envelope size that can be used for Royal Mail standard letter post. If you want to get the most for your money, this is a great envelope choice.

    Indecently, if you are looking at postage costs ahead of a direct mail campaign, you might be interested to know that coloured envelopes are 9 times more likely to be opened than white envelopes! A great tip to improve open rates (especially great as if you use a C5 envelope you can save on your postage costs too – win win!).

    Don’t forget you will need to ensure that the total weight is less than 100g and the thickness of the envelope less than 5mm.

    For more information and guidance on which envelopes to choose for the various Royal Mail postage rates, please see our handy guide page Postage Rates for Envelopes.

    Information correct as of 23rd January 2018. Please use this page as a guideline. We always recommend measuring/weighing your postage and checking the Royal Mail website for the most up to date rates & cannot be held responsible for any costs incurred due to the above information.


     

  • Pantone Colour of the Year 2018

    The 2018 Pantone Colour of the Year has been revealed as ULTRA VIOLET and we think it's simply fabulous.

    A dramatic and striking shade, Pantone 18-3838 has been described as "inventive and imaginative" with Pantone stating "Ultra Violet lights the way to what is yet to come".

    Pantone colour of the year 2018

    Following the fresh and natural Greenery 15-0343 of the 2017 Colour of the Year, the positive and vibrant vibe of Ultra Violet is a real burst of energy.

    Pantone have described their colour choice as "a dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future."

    Pantone colour of the year history

    Historically, the Pantone Colour of the Year has had huge influence in design and fashion trends throughout the forthcoming year and we think Ultra Violet will continue in line and we predict a surge in all things vibrant purple for 2018.

    Read the full article from Pantone here >>

    Want to get ahead of the game? Why not try Purple Envelopes for your next mailing.

  • Pantone Award Music Legend Prince His Own Shade of Purple

    Legend of music and kings of colour combine as Pantone award Prince his very own standardised custom colour, to represent and honour him as an International icon.

    For Prince, it could be no other colour than purple. His association to the colour, was of course enthused by his 1984 film and iconic song Purple Rain. Forever from that point, the music legend was associated with the colour purple.

    Prince Pantone Purple

    Pantone have additionally represented the purple hue with his 'Love Symbol' which was inspired by his custom-made Yamaha piano, naming the new Pantone shade  ‘Love Symbol #2’

    Troy Carter, Entertainment Advisor to Prince’s Estate has said “The colour purple was synonymous with who Prince was and always will be. This is an incredible way for his legacy to live on forever.”

  • All Colour Envelopes Discount


    THIS OFFER HAS EXPIRED

    Please CLICK HERE to head to our All Colour Envelopes Discount Code page

     


     

    Holy moley there's 20% off everything at All Colour Envelopes! We're feeling rather generous this week... all that sun must have gone to the boss' head! Take advantage before the discount offer ends at 5pm on Friday 14th July 2017.

    Every single item on the site is included in our discount offer - that's all coloured envelopes, black envelopes, gusset envelopes, String & Washer Envelopes, greeting envelopes - you name it! Bubble bags are included too - matt, metallic, gloss, coloured paper padded envelopes - EVERYTHING!
    Discount at All Colour Envelopes

    No discount code needed. The 20% off discount will show on site, so the price you see is the price you pay! We like to make things easy, you know ;-)

    Get shopping guys >>

    *Offer Terms & Conditions

    20% discount already applied online - no need to enter discount code (we like to make things easy). Offer applies to all items advertised online at www.allcolourenvelopes.co.uk and ends at 5pm on Friday 14th July 2017. Discount applies to online purchases only and cannot be used in conjunction with any other discount offer. We reserve the right to withdraw this offer at any time.

  • How do I address an envelope properly?

    How to address an envelope

    In a technological age where email dominates snail mail, it’s easy to ignore (or forget) key basics like how to correctly address an envelope.

    There is a correct way to layout the address and position it on the envelope, which not only helps to get your post exactly where it needs to go, it also makes life easier for those staff (and machines) at Royal Mail who sort the millions of letters every day.

    How to address an envelope to someone in the UK

    When posting to someone in the UK, the correct address layout for addressing and envelope is as below:

    Addressees' name
    House number and street name
    Locality name (if needed)
    TOWN
    FULL POSTCODE

    It is also preferred that the town and post code are printed in CAPITALS

    E.g.How to address an envelope

    How to address an envelope to someone overseas

    When sending a letter to an international address, there can be variations between countries. Use the below as a guideline:

    Addressee's name
    House number and street name
    City or town
    Province, state or department and postal code
    COUNTRY

    It is recommended to print the country in CAPITALS and using the English name (eg SPAIN, not Espana)

    E.g.
    How to address an international envelope

    Top tips for addressing envelopes

    •  Left align your address (start all lines from the left)
    •  Always include a post code, whether UK or international
    •  Don’t use full stops or commas
    •  For European addresses, put the postcode to the left of the town – e.g 08088 BARCELONA
    •  If hand writing, ensure writing is neat, clear and readable

    What about stamps?

    Stamps and PPIs (Printed Postage Impressions) are always positioned at the top right corner on the front of an envelope.

    Should I include a return address?

    Although not a necessity, it’s often a good idea to write your address as a ‘return address’ in case the post is undelivered, so it can be returned back to you.

    You can position your return address anywhere you wish on the envelope; as long as it doesn’t dominate the address the letter is going to (to avoid confusion) and doesn’t conflict with the stamp positioned at the top right corner.

    Many people put their return address on the back of the envelope. We print envelopes for a lot of businesses and a popular position is to print the return address onto the flap of the envelope [call or email if you would like a quote for printed envelopes].

    We hope you found our advice on how to address an envelope helpful! For more tips check our blog regularly. Thank you.

  • Last Chance for Pre-Brexit Prices!

    As you will be aware, ‘Brexit’ has caused the value of the Pound to drop dramatically against the Dollar.

    This unfortunately means that all our imported stock & materials cost significantly more. As a result our envelopes will be subject to an unavoidable price increase in August.

    Final Chance for Pre Brexit Prices

    We're offering you one last chance to get your envelopes at pre-Brexit prices. What's more, we're giving a massive 20% discount off everything this week too, so you can stock up fully on all your coloured envelopes, bubble bags and foil bags.

    20% discount off everything

    Offer will end at 2pm on Friday 29th July 2016. These prices will not happen again, so make sure you take advantage now!

    Offer Terms & Conditions  - 20% discount already applied online - no need to enter discount code (we like to make things easy). Offer applies to all items advertised online at www.allcolourenvelopes.co.uk and ends at 2pm on Friday 29th July 2016. Discount applies to online purchases only and cannot be used in conjunction with any other discount offer. We reserve the right to withdraw this offer at any time.

  • How Colour Psychology Can Give Your Business an Edge

    The importance of colour is often underestimated. The automatic thought process linked to different colours can be very powerful, with perceptions and assumptions made without even realising.

    Subconsciously certain colours evoke moods and emotions and with the knowledge of this you can step-up your business tenfold – from your company logo, to giving that marketing campaign a boost, to motivating staff!

    Use our Colour Psychology Chart below as an ‘emotion guide’ to assist choices:

    psychology of colour

    Colour Influence in Everyday Life

    We are constantly influenced by colour in day-to-day life, from the colour of the walls in your home or office to the clothes that we wear. The colours, shades and tones around us are playing a massive part in our emotions and mood. A room furnished in soft colours can be calming, while the same room furnished in bright, vivid colours can be stimulating.

    It’s worth noting that not only visual senses are affected - colour has a big play in both taste and smell too! The crossover between the sensory pathways of vision, taste and smell are all linked. For example, the colour grey has been found to evoke the smell sensation of smokiness, while colours around the green / yellow range can evoke taste sensations of sourness.

    Take a look at the 2 plates of food below – which excites you more and seems more appetising?

    Colour influence on food

    The vibrant, colourful dish seems much more inviting than the plainer option and so we are naturally drawn to it - that's the power of colour psychology.

    Using Colour Psychology To Give Your Business an Edge

    Choosing the right colour for your branding or campaign can have amazing impact. Whether you are looking to evoke feelings of trust, power, fun or mystery to your customers, this can all be achieved without a single word being spoken, purely through the power of colour. A recent study titled “The Impact of Colour on Marketing” found that a massive 90% of snap judgements about products are based on colour alone!

    With the knowledge of how colour makes us feel, let’s take a look at some other examples in everyday life. Large, well established company logos are a perfect example.

    colour psychology in logos

    You can take this information a step further also by looking at shades and tints. Studies have shown that men tend to prefer bright, vibrant colours while women seem to prefer softer colours, such as pastel shades.

    COLOUR PREFERENCE BY GENDER

    Choosing a colour and shade that suits your product and customer can have a very positive outcome on sales and response rates.

    The Power of Coloured Envelopes

    Choosing colour to suit your product and target audience can really make a difference, whether designing a company logo, colour scheme for a campaign, staff uniform or of course stationery – and naturally that includes envelopes.

    Just as before we mentioned that a bright, colourful plate of food appears more appetising than a dull bland one, this theory carries over. You’ll often see us quoting that a coloured envelope is 9x more likely to be opened than a white one. This is no random statistic - with the science and proof of all mentioned so far, this makes absolute logical sense.

    Take a look at the image below. Which envelope is likely to interest you the most, without any knowledge of contents?

    Envelopes on doormat

    Most likely you chose the yellow, pink or black envelope. The plainer white and manilla envelopes are automatically assumed to contain something ordinary or unwanted (such as a bill!).

    Do you want your customers to be excited at the prospect of opening your mailing? Do you want them to pay attention to your posting ahead of others? The answer has to be a resounding yes, so the obvious solution is a coloured envelope!

    Convinced? We stock a range of every colour envelope you can imagine – feel free to browse our options by colour from the links below:

    Red Envelopes >>
    Blue Envelopes >>
    Black Envelopes >>
    Yellow Envelopes >>
    Green Envelopes >>
    Orange Envelopes >>
    Purple Envelopes >>
    Pink Envelopes >>
    Grey Envelopes >>
    Silver Envelopes >>
    Gold Envelopes >>

    Or for more advice please email info@allcolourenvelopes.co.uk or call 01273 486026 – we’ll be happy to help.

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