Coloured Envelopes - Stand out from the Crowd

Date Title Article		July 2011 Get Cheap Envelopes Online Now for Your Business Needs One of the best places to find cheap envelopes is on the Internet. There are a number of great bargains available for business stationery on line from plain white envelopes to black envelopes. You will be able to search quickly and easily online for the perfect cheap envelopes for your business branding and marketing needs. Using Coloured Envelopes You may be wondering why anyone would want to buy black envelopes. It is important though to understand just how much impact colour can have on marketing. Colour is one of the first points of contact with the customer. As soon as they see any kind of visual marketing or business stationery they will register the colour automatically, even if they do not read any of the text. This means that colour is very important when it comes to standing out from the crowd. Colour can create a visual impact to help to gain the reader’s attention and hold it. Colour is also seen as ‘higher value’ in terms of advertising. This means customers are much more likely to be interested in an envelope that is coloured rather than a plain white. Colour has been show to increase customer recognition. This means if you stick to a certain colour scheme for your business brand and use it in your envelopes customers will be more likely to read the contents. Marketing studies have revealed that choosing the right colours for your marketing campaigns can increase your conversion rates by as much as 30%. This could make all the difference to your business turnover. Curiosity is a major factor when it comes to contacting the customer. If you can engage their interest from the first moment they receive your envelope then the more likely it is they will open and act on the contents. Black envelopes can be very distinctive and can pack a real visual punch. This can increase the effectiveness of your direct marketing campaigns and help you to increase sales. Buying Coloured Envelopes Online You can find a wide range of cheap envelopes online. This includes high colour options that will help to create eye-catching direct mail campaigns for your business. Whether you want black envelopes of those printed in bright colours there will be the perfect choice for you online. When you are looking for cheap envelopes online take the time to shop around and compare prices. This can make sure you are getting the very best deals. You can find a great range of cheap envelopes online now. Choose from the latest bright colours and black envelopes to make sure your marketing campaigns are a success.

Date Title Article		June 2011 A5 Envelopes - Cost Effective Options for Marketing Campaigns It is important to cut your overheads as much as possible. Postage costs are high these days. You could save money reducing the size of your customer contact literature and opting for smaller A5 envelopes. This will make your postage more cost effective. There are many great options these days when it comes to envelopes. You can choose from standard white options through to modern translucent envelopes. It is important you choose the right envelope for your marketing campaigns. This will be the first point of contact with the recipient so you will want it to make a positive impact. Benefits of A5 Envelopes Taking the time to look for the best deals in cheap envelopes could add up to some good savings over time. There are many different types of envelopes available these days so stop for a moment and consider which would be best for your business. A5 envelopes can offer a number of benefits for your marketing campaigns: Save on Postage – in the UK postage costs are not just based on weight but envelope size as well. It makes sense to use a smaller A5 envelope to help cut expensive postage costs for your business. Save on Materials – paper manufacture is a big drain on the environment. You can fit A4 letters and leaflets into A5 envelopes easily by folding them. This means you can save paper by using these smaller envelopes for your business contact letters and marketing campaigns. Benefits of Translucent Envelopes You may not have used translucent envelopes for your business marketing campaigns before. However you should consider this option in future as it can offer some big benefits: Translucent envelopes allow the recipient to see clearly what they have received. This means they will assimilate a lot of data about your company without even opening the envelope. Translucent envelopes can increase mail security. You will be able to see at a glance what is inside the envelope. Translucent envelopes can be made from 100% recyclable materials (typically polypropylene) this is better for the environment and helps to reduce landfill. It is easy to print high quality colours and text on translucent envelopes. This gives you a lot of scope when it comes to creating eye-catching and appealing marketing mail-outs for your business. You should consider very carefully which envelopes you use in your next marketing campaign. Choosing the right envelope could have a big impact of the overall success of your marketing strategies. There are many benefits to using A5 and translucent envelopes for your business marketing campaigns. A5 envelopes could save on your postage costs and cut down on waste.

Date Title Article		May 2011 Push the Envelope A phrase famously coined by Tom Wolfe in his book - The right Stuff. Meaning - To attempt to extend the current limits of performance. To innovate, or go beyond commonly accepted boundaries. Here at All Colour Envelopes we agree with this exact sentiment. Current Statistics show that using a coloured envelope is 9 times more likely to be opened than a plain white or manila envelope. Also By playing on a basic human instinct, curiosity! Using a colourful and stylish envelope is proven to have a 40% higher success rate than a bland looking alternative. Electronic communications can certainly be effective, but many emails hit anti-spam devises only to be lost in cyberspace forever. It is always wise not to put all of your eggs in one basket - direct mail is a marketing tool with proven results often exceeding response rates especially if you use a coloured envelope. This month we have drawn on our industry knowledge and put together a list of top direct mail tips to help you achieve your ultimate goal of getting your direct mail opened, read and making that all important sale. Components to your mailing: • Coloured envelope • Letter • brochure • response device (coupon, phone number) • return envelope Things to keep in mind when writing your direct mail copy: • Keep your words simple • Use short sentences • Use "you" not "I' and write to a person • Clearly state your offer and price • Outline benefits in descending order of importance • Ask for the order, telling the reader what to do • Hot tips: 1. The best months for direct marketing are January, February, September and October. As a rule, the worse the weather, the better the climate for direct marketing. Make your direct mail plans well ahead of these months. 2. Think creatively about first impressions and grabbing attention. Multiple stamps or a stamp from a foreign land will get attention. 3. Avoid the use of cheap envelope paper, flimsy letter paper, or anything else that looks like "junk mail." 4. White or off-white, standard business-sized envelopes are the most likely to be put straight in the bin. Use a coloured envelope - research shows they are 9 times more likely to be opened. 5. Remember 70% of all mail is opened over a bin. For a few pence more spent on the envelope, you can ensure your client opens it. After all what is the point of direct mail if it’s not opened? 6. Indent your paragraphs to give your letter a more personal feeling. 7. Saying "Personal and Confidential" will increase the number of people who open the envelope. 8. Many tests show that letters with photographs showing your product in use often perform better than letters without photos. 9. ALWAYS include a PS. Research shows that people read the headline, then the PS and then the body. Restate your offer in the PS. Get writing, "push the envelope" and good luck from everyone at All Colour Envelopes!

Date Title Article		April 2011 Marketing & Branding With Coloured Envelopes Coloured envelopes are the perfect marketing tool. You can match your own company colours, logo or themes to our huge selection of coloured envelopes. Branding is so important and choosing the right coloured envelope for the job can accelerate your brand awareness and customer memory retention. The most popular sizes are the A5 coloured envelopes or C5 coloured envelopes as we call them in the trade. For those large coloured envelopes the best size is A4 coloured envelopes which we offer in a coloured envelope window version. You may choose to use white envelopes and have them printed with your company colours, logo’s or themes but for brand awareness and for the purpose of marketing coloured envelopes are the way forward every time! When you receive coloured envelopes think of the impact it has on you.

Date Title Article		March 2011 Can Bulky Parcels Look Good? Whenever we receive bulky parcels in white or manila envelopes it's not massively exciting is it? So here's how we have revamped them so now there looking really good! For all you marketing experts out there we now have coloured metallic bubble envelopes aka coloured metallic padded envelopes which look amazing and will give a lasting impression of your company's Quality Products. Packaging is everything in this competitive marketing world and if you get it wrong you lose! So now you can send bulky items in metallic black bubble envelopes or in the metallic silver which look really good too. We also supply metallic red padded envelopes and were not stopping there! We also supply these in many other colours which will grab the attention straight away. So if you want to impress and leave a lasting impression of quality on your customers as they won't throw these away try our free sample service first if you like then try ordering in bulk and see how much you can save! So the sizes for these metallic padded envelopes are CD, oversized C5, C4, and C3. What more could you want? Get ahead and stay ahead by bulk buying these metallic silver, red or black bubble envelopes, we pass on our savings so you benefit from these large orders. You know your customers will remember you much more with these and that's an easy marketing trick!

Date Title Article		February 2011 What Your Envelopes Say About You When you receive a special letter in the post, it stands out from your usual pile of boring bills and statements. If a letter or card is worth opening, you can usually feel it in the quality of the envelopes that fall at your feet. Here at All Colour Envelopes, we understand the importance of getting your message across before they even read it. That is why we have an array of a5 envelopes and a4 envelopes to choose from. Whether you want to reflect your business professionalism with premium envelopes or allude to the sophistication of an upcoming event with pearlescent envelopes; we stock coloured c6, dl, a4 and a5 envelopes to help you say it better. That is why we stock an extensive collection of coloured envelopes and metallic envelopes that stand out from the crowd. We have a5 envelopes, a4 envelopes, c6 envelopes and dl envelopes in a colour and material to suit your needs. Browse our collection of coloured envelopes, metallic envelopes and even padded bubble envelopes online today.

Date Title Article		January 2011 Oscar Envelopes get a Tinsel Town Makeover For 70 years the iconic Academy Awards have announced Oscar winners from crisp white paper a5 envelopes. With all the luxury of La La Land, it’s surprising they have not reformed their envelopes sooner. But the glitz and glamour of Los Angeles is about to rub off on to the stationery at one of the world’s most famous award ceremonies. This year, the Academy of Motion Picture Arts and Sciences unveiled its plans to transform the plain white envelope into a custom-designed keepsake envelope and announcement card. Adopting star style, the new a5 envelopes will be “hand-crafted from a high-gloss, iridescent metallic gold paper stock, with red-lacquered lining featuring the Oscar statuette hand-stamped in satin gold leaf.” The new Oscar envelopes are being reborn under Marc Friedland; a Los Angeles stationery designer. Friedland's envelopes have been designed to fit in with the fabulousness of the event with envelopes that look as good on camera as the stars themselves. Whether you are hosting your own little award ceremony or simply sending something a little special; our collection of gold a5 envelopes and metallic envelopes are so opulent; you may not want to open them. Browse our selection of a5 envelopes for all occasions online today.

Date Title Article		November 2010 When to use Colour Envelopes? The simple answer to this question would be: When not to? Colour envelopes, whether they are blue envelopes, red envelopes or yellow, draw attention to your letter and get it noticed. Think back to the last time you heard the postman deliver your post, you head to collect the pile of boring white envelopes from the door mat or post box and you see a coloured envelope. Instantly your eyes widen as it gets your attention and as you sift through the pile, your hand stops on the coloured envelope and you bring it to the front. Often the coloured envelope is opened first because our inquisitive human nature simply cannot wait to see what we have been sent. Coloured envelopes are associated with birthday cards, Christmas cards, party invitations or something equally exciting. Consequently they bring back feelings of receiving such things through the post which evoke happiness in all of us. So we have established coloured envelopes are capable of differentiating your letter from everyone else’s, what else can they do? Coloured envelopes are capable of brightening up someone’s day. A usually mundane task of collecting the post is brightened up by the injection of colour. Simple, but effective. Whether you are a business attempting to get your marketing material noticed or an individual inviting people to an event, coloured envelopes offer you a brilliant way of getting the attention your letter deserves. With such a variety on the market, it would be a waste not to explore them. Give it a go, be creative!

Date Title Article		October 2010 The Invention of the Envelope Communications have changed dramatically since the 10 th century with the rise of the Internet and email, however one thing remains – the envelope. Humble in its intentions but essential the envelope has stood the test of time and is known all around the world. The idea of protecting a letter inside a purpose made paper cover was developed in the 10 th century and has been used ever since. All throughout the 15 th and 16 th century the sender was responsible for making their own handmade envelopes. Developments in technology meant that by 1845 there was a steam driven machine that was capable of cutting the paper and folding it into the correct shape of an envelope. Experts claim that it was William Irwin Martin who was responsible for creating the commercial sizes of envelopes that we are familiar with today. However can/should/will the design ever be improved on? The current design of the envelope is the simplest design needed for the purpose and it has been used for hundreds of years so why improve on perfection? Envelopes have been the vehicle for news at many dramatic moments in history and many individuals have received life changing information in these little paper packages. The arrival of envelopes through the post can evoke many emotions such as dread, hope, uncertainty, happiness or sadness. After all they could include a part invitation or divorce papers... One change that has happened to the envelope is seen in the increase in the number of coloured envelopes. It is now possible to send red envelopes, blue envelopes or metallic envelopes. Any colour you can imagine! We are all guilty of receiving piles of white envelopes with typed addresses, skipping through them and knowing that most will be bills. But how excited do we get when we see a coloured envelope amongst the pile? It is automatically separated and gets priority on the off chance it may be an invitation or a greeting card. Colour envelopes allow you to stand out from the crowd so next time you are sending a letter, a party invitation or a birthday card – just spare a thought for those people who had to make their own envelopes and break the mould by putting it in a coloured envelope!

Date Title Article		September 2010 Great Reasons to Use Coloured Envelopes this Autumn Autumn is now here and the last traces of summer are disappearing only to be replaced by dark evenings, trees shedding their leaves and a chill in the air. However autumn has a lot going for it as well, and there is loads of fun to be had that can be helped with coloured envelopes. For kids autumn means back to school and although this might not be reason to celebrate in itself, it gives children an opportunity to make new friends. Coloured envelopes could be used to invite new classmates to a party to make a good early impression (pink envelopes would be perfect for a young girl’s party for her friends). Autumn also means Halloween which is loved by kids and adults alike. Black envelopes or silver envelopes would be ideal for sending out Halloween cards or party invitations or if you want a classier affair than one filled with plastic witch hats why not send your friends invites in gold envelopes to a tasteful autumn soiree.

Date Title Article		August 2010 The Coloured Envelopes - Stand out from the Crowd In our digital era, where communication is instantaneous, there’s something spine-tingling and special about receiving a coloured envelope through the door. Black envelopes, silver envelopes, gold envelopes, pink envelopes...coloured envelopes can leave your heart aflutter! Never more so than in today’s digital-saturated world where communication is fast and cheap. If you want your words to really stand out from the crowd, coloured envelopes speak volumes. Say it like you mean it When it comes to some things in life, it’s important to invest the occasion with the time and love it deserves. Wedding invites, birthday cards, anniversary messages, love letters or get well cards are all about expressing the depth of your emotion. A flimsy scrap of paper in a white business envelope says to the sender you’ve not put much sentiment or thought into your message. Coloured envelopes offer an eye-catching way to really say what you feel. Gold envelopes add a special touch to a wedding invite, conveying the value of the letter inside. Pink envelopes are a fun way to invite friends to a Hen party or a girl’s birthday bash. Silver envelopes offer a classy statement to carry well wishes and congratulations. Black envelopes are a sexy-stand out way to deliver a steamy love letter. Coloured envelopes – Express yourself Translucent, vibrant and iridescent – there’s a fantastic range of coloured envelopes to choose from to really express your style. If you only post letters occasionally and do most of your routine communication via email or online, make sure you put some pizzazz into your post and make it really matter. Letter can literally transform lives. Unlike throwaway emails, cards and letters are a more appropriate way of breaking news, announcing love or offering condolences. Letters can carry news of births and marriages, job offers or university placements, birthday presents and loved ones. Rediscover the art of letter writing by investing in fantastically coloured envelopes, so you’re always prepared to send the right message, no matter what the occasion. The Romance of Letters The anticipation of seeing a gold envelope land on your door mat is something that can’t be replicated by an email or text message. Coloured envelopes can contain a world of exciting news, invites or greetings – showing someone that you care enough to put a little colour into their lives. Put the magic into someone’s day with a gold envelope, silver envelope or pink envelope to really deliver a smile on someone’s face. Post has never been rarer as computers and mobiles dominate how we communicate, and the fewer letters we get the more special they become. Isn’t it time you took the time to really express yourself through the romance and joy of letters? Add a Little Brightness to your Life with All Colour Envelopes All Colour Envelopes are a leading online supplier offering a fantastic selection of envelopes in a wide variety of colours, textures and sizes. As a family-run business with over 60 years’ combined experience, we can offer you the best products and service. Have a question? Call 01273 486026 or email info@allcolourenvelopes.co.uk

Date Title Article		August 2010 A Lament for Letters… Letter writing transcends texts or email. Letters can be treasured and kept. And there’s something deeply aesthetic about the physical quality of paper, coloured envelopes and ink. But a British survey has revealed that many children haven’t experienced the small thrill of finding an envelope on their doorstep. And there’s nothing more depressing than a bill and junk mail in your post on your birthday. A colourful envelope is a prerequisite. A birthday haul of bills and bank statements is no way to start your day. Familiar scrawls, big colourful envelopes filling up the post box are fast becoming a thing of the past as people swap their lovingly chosen cards and envelopes for a quick ‘happy birthday’ on your Facebook wall. For those who have never experienced the joy of receiving coloured envelopes falling through the door, it’s a sorry state of affairs. The poll found a fifth of British children aged seven to fourteen have never received a letter, with one-tenth never having sent one. Kids now use MSN and social networking to keep in touch. But get ready for a cool renaissance of letter writing as once kids catch on to the thrill of receiving envelopes, the trend will take off. As one 14 year old said after writing his first ever handwritten letter and awaiting a reply for a pen pal as part of a school assignment: “It was really cool getting a letter with my name on it.” Receiving coloured envelopes and handwritten letters is something really special. And putting pen to paper gives you time to really process your thoughts and think about the words you use, expand your ideas or improve your prose. For those who love letters, they’ll no doubt have an archive of letters that help them reconnect with their past and lost loves, and with email you don’t get to linger over a ‘love dad’ or treasure a scribbled note from an old friend. Isn’t it time you dug out a pen and paper?

Date Title Article		August 2010 A Life of Buying Letters .. For anyone who has read books such as The Guernsey Literary and Potato Peel Pie Society or 84, Charring Cross Road, you’ll know of the exquisite joy, humour, character and life that letter writing can bring in fiction and real life. Letter writing is ultimately the art of story telling. And letters over the years have enriched our literary world and personal lives. Publishing giants such as Diane Athill are famous for a life of letters. In an interview with the Observer magazine the reporter wrote of her sitting in her favourite chair ‘surrounded by piles of letters from her past’. These letters have been archived in Tulsa University thanks to her correspondence with some leading literary names of her time including author of Wide Sargasso Sea, Jean Rhys, providing a fascinating insight. Athill was Rhys’s editor and confidante. She talks of the joy of going over the letters again – like a doorway into another life. Letters certainly enrich life and keep memories alive as well as offering a life line to some. Alan Bennett’s famous Lady of Letters dramatic monologue became a popular hit in 1987 and one of the best-selling audio book releases of all time, featuring on A-level and GCSE English syllabuses. Bennett’s character Irene Ruddock is lonely and lives alone. She writes to everyone, being a nosy busy body – writing to MPs, the police, even the chemist, righting the social ills she sees around her. Her letters land her in prison with the twist being that that’s where she finally feels free for the first time in her life as she’s no longer alone.

Date Title Article		August 2010 The History of the Lucky Red Envelope… Here at All Colour Envelopes, we offer a wide range of coloured envelopes for business and for personal use. Whether you are using coloured envelopes for a marketing campaign or to send greeting cards to loved ones, there is so much behind the colours that we choose. In the UK, we associate the colour red with love, passion and romance, but in South East Asia, a red envelope means so much more… Red envelopes, also known as “lucky envelopes” or “lai-see” is a Chinese tradition which is popular for Chinese New Year and other celebrations throughout the year. Red envelopes traditionally contain money for the recipient and the intricate gold detailing on the envelope’s exterior express messages of good tidings and general good luck. If you’re planning your Direct Mail campaign calendar, perhaps this is something to think about for Chinese New Year? Shop online today and find a whole range of coloured envelopes, including gold envelopes, silver envelopes, sleek and stylish black envelopes, pastel envelopes, metallic or pearlescent envelopes and more.

Date Title Article		July 2010 Coloured Envelopes and Homemade Greeting Cards There are so many uses for coloured envelopes and that’s why we stock so many here at All Colour Envelopes. One of our favourite uses is greeting cards. What better way to send a birthday, anniversary or seasonal greeting message than a beautiful coloured envelope and a hand crafted greeting card? Coloured envelopes are great because not only can you choose your recipient’s favourite colour, but you can also select a colour suitable for your particular occasion or seasonal event. For instance green, silver or gold envelopes could be perfect for homemade Christmas cards, red and pink envelopes could be ideal for Valentines Day, and gold envelopes could be a stylish way to say thank you. Whether you make greeting cards for sale in your spare time, or you’re about to craft your own set of party invitations for an upcoming bash, coloured envelopes are the perfect finish to your hand made cards. Give them that professional look and shop online today.